White-label telehealth
White-label telehealth is infrastructure that lets a company launch care under its own brand — clinicians, pharmacy network, and compliance run behind the scenes while the patient only ever sees the brand.
- The patient-facing brand is yours; clinical operations are the platform’s
- Launch in weeks versus a year-plus building in-house
- The medical group behind the brand must still satisfy CPOM rules
- Data ownership and export rights are the key contract terms
What white-label actually includes
A complete clinical back end: medical intake, a clinician network licensed in every launch state, e-prescribing, pharmacy fulfillment and shipping, labs, and the compliance perimeter (consent capture, CPOM-compliant medical-group structure, HIPAA infrastructure with a BAA). The brand supplies the storefront, the marketing, and the customer relationship; the platform supplies everything a medical operation requires.
Build vs white-label
Building in-house means forming a medical group, recruiting and credentialing clinicians state by state, contracting pharmacies, and standing up compliant software — commonly a year or more before the first patient. White-label compresses that to weeks and converts fixed costs into per-visit economics. The build option buys control and margin at scale; the rational sequence for most brands is launch on infrastructure, then revisit once volume proves the category.
Questions to ask a white-label provider
State coverage (all 50, or a subset that quietly excludes your best markets), modality support (async where legal, video where required), EPCS capability if controlled substances are ever on the roadmap, data ownership and export rights, whether a BAA is standard at onboarding, and who owns the patient relationship if you leave. The answers separate infrastructure partners from dependencies.
Compliance handled, so you can build
Lithos runs the clinicians, pharmacies, and 50-state rules behind your care program — one API.
Frequently asked questions
Is white-label telehealth compliant?
Yes, when the platform operates a proper medical-group structure with licensed clinicians and state-appropriate modalities — that structure is exactly what you are paying for.
Who owns the patient data?
It should be you, with export rights in writing. Clinical records belong to the medical group, but program and patient data portability is negotiable — negotiate it.
How is white-label different from an API?
Same engine, different integration depth: white-label can include hosted patient experiences, while an API embeds the clinical operations inside your own product.